Designing and Managing Best in Class Digital Customer Experience
A masterclass delivered by a global expert
You’ve got to start with thecustomer experience and work back toward the technology.
Steve Jobs
Key Benefits of this training include:
- Developing a structured, logical and deliverable approach to digital customer experience design and management
- Exploring why and how digital customer experience must connect with the wider organisation
- Learning lessons from around the globe, thinking differently and adopting a different approach to drive commercial success
- Applying tools and frameworks to improve your digital experiences
- Creating customer journey maps in minutes
- Acquiring practical tools for measuring digital experiences
- Walking in your customers shoes to create needs based design
- Connecting digital experiences with human emotions to drive commercial returns
Why this training is crucial for your organisation :
Created based on hundreds of interventions across the globe and across industries this course will equip you to start to think differently about digital customer experiences as a critical part of business delivery. You will learn to fast track your progress by avoiding the common errors and learn how to deploy a logical and proven framework to develop business solutions. The approach is ‘freedom within a framework’ giving space for creativity but in a structured environment. Thinking differently is a challenge for any business, learn how to start to challenge convention and effect change with little or no cost.
This course will enable institutions to understand how best to manage digital customer experience, while ensuring you monitor its effectiveness, with accurate, timely, and quality data to understand your effectiveness. You will avoid the pitfalls often encountered in digital customer experience management, and ensure you can maintain strong relationships with your clients through digital channels.
Who should attend?
- Digital Customer Experience
- Customer Experience
- Chief Customer Officer
- Social Media/Community Manager
- Marketing
- Product Marketing
- Commercial Director
- Technology Lead
- Brand Manager
Participant Testimonials
"Hands on and useful"
Senior Vice President, HSH Nordbank
"The trainer was easy to follow and understand’"
Head of Online CX, Caversham Finance Limited
"Very interesting due to the practical approach"
Digital Bank Manager, Caixa Generale Depositos