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Business Development


Competitive Selling Strategies for Manufacturing Industry

Equipping sales staff with the knowledge, skills, and tools to effectively sell in an increasingly competitive environment to increase market share and revenues

You don't close a sale; you open a relationship if you want to build a long term, successful enterprise.

. Patricia Fripp

Key Benefits of this training include:

  • Learn the do’s and don’ts of professional selling
  • Analyse strengths and weaknesses of major competitors and how to leverage their own company’s strengths to outweigh them
  • Be able to set qualified appointments with customers who are familiar with or using competitive products / services
  • Strategically direct the sales interaction by using an effective questioning strategy to uncover customer needs that can be exclusively addressed with their products
  • Present unique features and benefits in a compelling manner to demonstrate added value over the competition
  • Describe the increasingly complex and technical bundled offer in an easy-to-understand, clear and simple way to avoid overwhelming and confusing customers
  • Additional knowledge about new and emerging technical products and services offered by their own company as well as those offered by their major competitors
  • New strategies to overcome competitive objections

Why this training is crucial for your organisation :

    After attending this training programme, your Sales staff will have the skills necessary to understand clients’ needs better than competitors, and be able to bridge the gap between your products and the offerings of competitors. This will equip your staff with the knowledge to develop strategies to reach key decision makers and learn how to pitch effectively and make more sales, thus maximising profits for your company.

Who should attend?

This programme is developed for both Sales Managers and staff at manufacturing companies, including:
  • General Managers
  • Head of Sales
  • Head of Customer Service
  • Marketing Managers
  • Sales Managers
  • Call Centre Managers
  • Account Managers
  • Channel Managers
  • Customer Service Managers
  • Customer Service & Sales Executives
  • Sales Consultants

Participant Testimonials

" An excellent instructor in the field of sales. Everything was very, very good and interactive. Exercises were fun and effective. I loved it! "

Sales Representative, Belize Telecommunications

" Excellent training course – excellent facilitator."

Customer Service/Sales Representative, Jackson Energy Authority

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